The Indian automotive landscape has evolved dramatically over the years, and Mahindra’s XUV700 stands as a testament to this transformation. Since its launch, this SUV has captured the imagination of buyers both in India and abroad, emerging as one of the most globally competitive automobiles ever made by an Indian manufacturer. With over 200,000 units sold in just three years, the XUV700 has solidified its reputation as a value-for-money champion in the SUV segment. Here’s why this vehicle is rewriting the rules of the game.
Dominating the Indian Market
In India, the XUV700 is available in a price range of ₹13.99 lakh to ₹24.99 lakh. When compared to competitors like the Tata Safari, which ranges from ₹15.5 lakh to ₹27.5 lakh, the XUV700 offers superior value with a larger engine, more power, and a significantly lower price tag. Other rivals, such as the MG Hector Plus, start at ₹17.3 lakh, a hefty ₹3.3 lakh higher, and it doesn’t even offer a diesel automatic option.
Dimension-wise, the XUV700 is more spacious than the Safari and comparable to the Hector. However, where it truly shines is in areas like power, performance, refinement, handling, and features, including cabin quietness and all-wheel drive (AWD) capability—a feature neither the Safari nor the Hector can claim. It’s no surprise that the XUV700 outsells its rivals, including the Tata Harrier, Safari, MG Hector, and Hector Plus combined.
Outperforming International Competitors
The XUV700 isn’t just a sensation in India; it’s making waves in international markets as well. In countries like Australia, New Zealand, and South Africa, it has been recognized for offering exceptional value. Competing against vehicles like the LDV D90, Nissan X-Trail, and Mitsubishi Outlander in Australia, the XUV700 is priced lower by anywhere from AU$1,000 to AU$11,000. It’s a similar story in New Zealand, where it holds a pricing advantage in its class.
In South Africa, the XUV700 goes head-to-head with the Haval H6 and Proton X90, undercutting them by up to 60,000 South African Rand (approximately ₹2.75 lakh). Even when compared to more compact offerings like the Mazda CX-5, the XUV700 delivers better value at a lower price point.
A Technological Marvel
What sets the XUV700 apart isn’t just its competitive pricing—it’s the sheer range of advanced features that make it a standout in the global market. The SUV is equipped with Level 2 Advanced Driver Assistance Systems (ADAS), including lane keep assist and adaptive cruise control, making long drives a breeze even in challenging conditions. The refinement of these features has earned praise from drivers who’ve experienced them firsthand, especially on long journeys through varied terrains.
One driver, who covered over 2,000 km on South African roads, noted that the XUV700 provided “supreme comfort” for both passengers and luggage. The car’s technology, including the ADAS features, performed flawlessly in intense weather, adding to the vehicle’s appeal for long-distance travel.
Global Recognition
The XUV700’s global success can be attributed to Mahindra’s commitment to world-class research and development. By investing heavily in design, engineering, and testing facilities, Mahindra has created an SUV that not only meets the needs of Indian consumers but also appeals to a global audience. Auto enthusiasts and critics in markets like Australia and South Africa have praised the XUV700 for offering features and performance that rival far more expensive competitors.
In fact, a quick search using AI tools like ChatGPT reveals the XUV700 consistently being ranked among the best value-for-money 7-seater SUVs in the world, often alongside models like the Kia Sorento, Toyota Highlander, and Hyundai Palisade. However, the XUV700 stands out for delivering similar (if not better) features at a fraction of the price.
A Milestone for Indian Manufacturing
The XUV700 is more than just a car; it’s a symbol of Indian innovation and excellence in the automotive world. Mahindra has successfully combined luxury, advanced technology, and engineering prowess into a full-sized SUV that appeals to buyers across different price segments. For Indian consumers, the XUV700 is a source of pride, showcasing what the nation’s automotive industry can achieve on a global scale.
In conclusion, the Mahindra XUV700 isn’t just redefining value in the Indian SUV market; it’s raising the bar for competitors worldwide. With its blend of power, performance, and cutting-edge technology, this SUV is proving that India is more than capable of producing world-class automobiles that can stand toe-to-toe with international rivals.