Tata Motors’ Commercial Vehicle Division today launched the new Intermediate and Light Commercial Vehicle (ILCV) range of trucks christened ‘ULTRA’, which offers modern technology and design that ensures lowest total cost of ownership through higher uptime because of increased driver comfort, superior aggregates and customised requirements.
Launching the all-new Tata ULTRA ILCV range, Mr. Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said, “After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment – the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA, has been designed to fast track the consumer’s business growth and deliver a reliable, safe, comfortable, vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the Indian commercial vehicle industry. The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken the pioneering step in India’s commercial vehicle industry by launching the Tata ULTRA range of trucks.”
The ULTRA range of commercial vehicles were conceived as a modern platform that will serve the needs of new generation trucks and buses. The Starbus range based on the ULTRA platform was launched in 2011 and has become immensely popular for its aesthetics, passenger and driver comfort, improved NVH, fuel efficiency, resulting in lowest total cost of ownership. Showcased at the Auto Expo in 2012, the all-new range of ULTRA trucks have been developed keeping customers central to the product development process and the learnings from the Starbus ULTRA buses.
The new Tata ULTRA range of trucks will come in several variants with payload capacity between 5 and 15 tonnes. With its contemporary design, the ULTRA range comes packed with new generation aggregates like the reliable Tata engine, gearbox and clutch and pioneering driver-centric features like disc brakes, radial tyres, spacious world-class cabin, suspended seats, HVAC option.
The Tata ULTRA 812 and Tata ULTRA 912 are the first two models from the ULTRA range which will be available across all Authorised Tata Motors Commercial Vehicle dealerships, starting from Rs. 10.53 Lakhs, ex-showroom Chennai for Tata ULTRA 812 and from Rs. 10.94 Lakhs, ex-showroom Chennai, for Tata ULTRA 912. The ULTRA variants will be available in four colours — Sardinia Red, Arctic White, Arizona Blue and Yellow.
