Bajaj Pulsar has been one of the most iconic names in the motorcycle world for many riders. Now, as the brand completes 25 years, Bajaj Auto wants to celebrate the people behind every ride. Through a new global campaign called My Pulsar Story, riders from different countries can share their memories, adventures and special moments with their Pulsar motorcycles.
The campaign started on 21 July 2026 and will continue till 4 September 2026. Riders can participate by posting their stories on Instagram. Bajaj says every journey matters, whether it was a daily college ride, a memorable road trip or a ride that created lifelong friendships.
My Pulsar Story campaign details
To take part, riders need to upload their content on Instagram using the #MyPulsarStory hashtag and tag @mypulsarofficial.
Accepted entry formats include:
- Photographs
- Instagram Reels
- Videos
- Artwork
- Music
- Performances
- AI generated content
Selected stories will be featured on Pulsar’s global social media channels. Weekly winners will receive prizes and one winner from every participating country will take home a brand new Pulsar NS400Z.
Pulsar’s journey in numbers
| Details | Information |
|---|---|
| Brand launch | 2001 |
| Total sales | Over 2 crore motorcycles |
| Global presence | More than 100 countries |
| Current engine range | 125cc to 350cc |
| Campaign period | 21 July to 4 September 2026 |
| Grand prize | Pulsar NS400Z |
The campaign will include entries from riders across India, Mexico, Colombia, Brazil and Argentina. Creators, heritage owners and celebrities will also be part of the celebration.
Bajaj shares the idea behind the campaign
Speaking about the initiative, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said,
“Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides, and brought together a passionate community that spans countries, cultures and generations. It is remarkable to see how riders around the world continue to share the same passion and sense of belonging, with every journey, friendship and milestone helping shape the Pulsar legacy. With ‘My Pulsar Story’, we are inviting everyone from first-time owners to lifelong enthusiasts to share those experiences, inspire others, and tell the world what being Definitely Daring means to them.”