Mahindra has just bestowed its legendary 7-seater SUVs — the Bolero and Bolero Neo — with a bold new styling with the introduction of their Bold Editions. These facelifts are more than the run-of-the-mill sticker jobs — it’s about a brasher, bolder presence, within and without. And the best news? It begins at an attractive ₹10.02 lakh (ex-showroom).
If you have been waiting to purchase one of these tough machines, the Bold Editions may just push you to take the plunge. Let’s discover what’s new and why this refresh is important.
Mahindra Bolero Bold Edition — Substance Meets Style
The Mahindra Bolero has traditionally been the epitome of no-frill ruggedness, particularly in rural and semi-urban India. But with the Bold Edition, it infuses a bold flavor into its reliable nature
What’s New?
- Dark chrome trim on grille and door handles, and headlights
- Black-finish front bumper and fog lamp surround
- Signature ‘Ventilator’ design in black over the rear fenders
- All-black interior upholstery with beige top-stitching
- Glossier steering wrap, door sill plates, and floor mats
The engine remains largely unchanged — the tried and tested 1.5-litre diesel motor making 76hp, mated to a 5-speed manual transmission. But the cosmetic changes give this wagon warhorse a new lease of life.
Variant-Wise Pricing:
- Bolero B4 Bold Edition: ₹10.02 lakh
- Bolero B6 Bold Edition: ₹10.21 lakh
- Bolero B6 (O) Bold Edition: ₹11.14 lakh
Since the Bold Edition accessory kit costs just ₹20,500, this is an affordable option to go
Mahindra Bolero Neo Bold Edition — Rugged With a Dash of Urban Cool
If the Bolero is the elder, the Bolero Neo is its younger, more contemporary sibling — and the Bold Edition makes it a street-smart bold SUV.
New Features:
- Napoli Black exterior with all chrome parts blacked out
- Black roof rails, fog light surrounds, and wheel arch cladding
- Premium black seat covers with matching steering wrap and neck cushions
- Rear-view camera for extra urban practicality
Under the bonnet, business as usual — the 1.5-litre mHawk diesel powerplant, tweaked to churn 100hp and 260Nm of torque, still drives this SUV along city roads and rural roads with ease.
Variant-Wise Price:
- Bolero Neo N10 Bold Edition: ₹11.90 lakh
- Bolero Neo N10 (O) Bold Edition: ₹12.58 lakh
With a ₹40,000 accessories boost, this variant strikes an ideal balance of functional robustness and aesthetic elegance.
Why This Bold Move?
Sales of Bolero and Bolero Neo have been declining of late. Last month in March 2025, Mahindra sold barely more than 8,000 units compared to over 10,000 units in the same month last year. The Bold Editions are a welcome upgrade — a strategic push to revive enthusiasm without attempting a complete revamp.
Instead of an expensive redo, Mahindra is providing a premium-feel package at an astute price point, straight from the dealership — no grimy aftermarket mods required.
Who Should Buy the Bold Editions?
These exclusive variants are made for:
- SUV purchasers seeking bold styling with proven engineering
- Families requiring a 7-seater but not the typical MPV look
- Fleet operators and rural customers seeking reliable diesel power
- Urban adventurers seeking tough-but-refined styling
With sturdy heritage and functional enhancements, they hit the sweet spot between value for money and visual impact.
Last Thoughts
The Mahindra Bolero and Bolero Neo Bold Editions show that compromise is not necessary between functionality and style. With their fresh black-themed design, understated feature enhancements, and modest price tag, they are spot on for today’s consumers. Whether you require a rugged partner for your farm roads, or a fearless SUV to make a statement in the city — Mahindra’s Bold Editions fit the bill. Rugged just got a whole lot hip. And at ₹10.02 lakh, it’s a statement firmly within grasp.