TVS Motor Company announced their partnership with the Gujarat Tourism at the Rann Utsav 2024.
Quick Overview
- TVS and Gujarat Tourism celebrate the spirit of motorcycling at Rann Utsav
- TVS showcases two new Ronin concepts inspired by the Rann of Kutch
- TVS hosts unique adventure and experiential activities for riders at the festival
TVS Motor Company has teamed up with Gujarat Tourism to enhance the Rann Utsav experience by blending motorcycling with cultural exploration. As part of this collaboration, TVS unveiled two exclusive ‘Rann Utsav’ edition motorcycles based on the TVS Ronin, showcasing a fusion of tradition and modern craftsmanship.
TVS Ronin Rann Utsav Edition
The special edition Ronin motorcycles pay tribute to Gujarat’s artistic heritage, featuring unique design elements inspired by the state’s traditional motifs. While the mechanical specifications remain unchanged, the bikes stand out with custom paintwork and intricate details that reflect the vibrant culture of Kutch.
The TVS Ronin, positioned as a neo-retro scrambler, comes with a 225.9 cc single-cylinder engine producing 20.4 PS and 19.93 Nm of torque. It features an assist and slipper clutch, USD front forks, and a monoshock rear suspension, offering a comfortable ride across varied terrains. The motorcycle is also equipped with dual-channel ABS, Bluetooth-enabled SmartXonnect, and multiple ride modes.
Experiential highlights at Rann Utsav
To engage motorcycling enthusiasts, TVS curated a series of exclusive activities, enhancing the festival experience.
• TVS Adventure Zone: A dedicated space at Tent City showcasing a specially designed Ronin installation and adventure activities.
• Sunset Expedition: A scenic ride to Sunset Point, capturing breathtaking views of the White Rann.
• Celestial Sojourn: A stargazing experience under the vast night sky of Kutch.
• The Road to Heaven Ride: A morning ride through the picturesque ‘Road to Heaven’ stretch in the Rann.
• Cultural Immersion: Live folk music performances, traditional art showcases, and an authentic Gujarati culinary experience.
Competitors and Market Positioning
In the Indian two-wheeler market, the TVS Ronin competes with models like the Royal Enfield Hunter 350, Honda CB350RS, and Yezdi Scrambler. While these rivals offer larger displacement engines, the Ronin distinguishes itself with a more accessible price point, modern features, and a unique scrambler-styled design suited for city riding and light off-roading.
Final Thoughts
TVS Motor Company’s partnership with Gujarat Tourism is a strategic move to integrate motorcycling with cultural tourism. The Rann Utsav edition Ronin motorcycles and curated riding experiences add a new dimension to the festival, appealing to both adventure seekers and culture enthusiasts. This collaboration highlights the growing trend of experiential motorcycling, positioning TVS as a brand that blends lifestyle, travel, and heritage.
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