Maruti Suzuki India Limited has reached a significant milestone by inaugurating its 500th NEXA sales outlet in Bengaluru, Karnataka. This landmark achievement highlights the expansion and success of Maruti Suzuki’s NEXA retail network, which now spans over 300 cities across India.
The inauguration of the 500th NEXA outlet underscores Maruti Suzuki’s commitment to enhancing customer experience and broadening its reach. With this new addition, Maruti Suzuki’s comprehensive sales network, including ARENA, NEXA, and Commercial channels, now encompasses 3,925 outlets covering 2,577 towns and cities.
Mr. Hisashi Takeuchi, Managing Director & CEO of Maruti Suzuki India Limited, expressed his gratitude towards customers and dealer partners. “I extend my heartfelt thanks to our customers and our dealer partners for their continued trust in Maruti Suzuki. It is their unwavering support and enthusiasm that inspires us to continuously surpass our own limits and strive for excellence in everything we do.”
He further emphasized the importance of customer satisfaction and the role of NEXA in meeting evolving customer preferences ”We owe our success to customers, and it is always our endeavour to provide them with a delightful car ownership experience. One of the biggest reasons for customer satisfaction is proximity of network and buying experience at our sales outlets. As India is growing, the customer preferences are evolving. So, our continued focus is to surpass these preferences through our products and by offering them the best buying experience. The growing NEXA retail network and sales are a testimony to our sustained efforts to provide ‘Joy of Mobility’ to as many people as possible.”
Launched in July 2015, NEXA was designed to cater to new customer segments by offering an unmatched car buying experience. Within a year of its launch, Maruti Suzuki established 100 NEXA outlets across 94 cities. In the financial year 2023-24, NEXA achieved remarkable growth with sales exceeding 5.61 lakh vehicles, reflecting a 54% increase over the previous year and surpassing industry growth rates. Currently, NEXA contributes nearly 30% to Maruti Suzuki’s domestic sales.
The NEXA channel showcases a range of popular Maruti Suzuki models, including the Ignis, Baleno, Fronx, Ciaz, Jimny, XL6, Grand Vitara, and Invicto. This diverse lineup underscores Maruti Suzuki’s dedication to offering a comprehensive range of vehicles that cater to various customer needs and preferences.
The inauguration of the 500th NEXA outlet marks a significant milestone in Maruti Suzuki’s journey, reflecting its ongoing commitment to customer satisfaction and its drive to enhance the car buying experience across India.