Reise Moto, the renowned premium tyre manufacturer has launched its inaugural flagship brand experience store in Andheri West, Mumbai. This new brick-and-mortar venture spans 2200 square feet and is designed to be a haven for motorcycle enthusiasts, offering an extensive range of over 1000 SKUs from more than 20 renowned brands.
A Haven for Bikers
The newly inaugurated Reise Moto store promises to deliver an unparalleled shopping experience for the biking community, providing access to a wide array of specialized technical gear. From helmets and jackets to gloves and boots, the store caters to every conceivable riding need. The product range includes Reise’s premium riding jackets, gloves, pants, boots, helmets, protectors, jerseys, racing suits, denims, hard and soft luggage, hard parts, and other accessories. This comprehensive offering aims to elevate the riding experience by ensuring that bikers have access to the best gear available on the market.
Bridging Online and Offline Retail
Reise Moto’s new store is a significant addition to its existing online marketplace which has already been transforming how bikers purchase gear. The website offers a full range of European performance gears and accessories, and the physical store is set to complement this by providing a tangible space where customers can see and feel the products before making a purchase. This omni-channel approach ensures that customers have the convenience of online shopping with the added benefit of an immersive in-store experience.
The store is more than just a retail space; it is intended to be a community center for riders. The layout has been meticulously designed to foster an inclusive and engaging environment where riders can share their experiences and celebrate their passion for riding. The store will also host various engagement activities, providing a platform for expert riders and thought leaders to connect and share experiences, thereby nurturing a vibrant community of motorcycling enthusiasts.
Future Expansion Plans
Reise Moto’s strategy includes expanding its footprint across India, with plans to open additional stores in major metropolitan areas and tier 1 towns. This expansion aims to bring the brand’s exceptional products closer to customers nationwide, enhancing accessibility and convenience. Currently, Reise Moto is present in over 25 dealer partner stores across more than 10 cities, underscoring its commitment to reaching a broader audience.