India Yamaha Motor Pvt. Ltd. (IYM) has declared its official sponsorship of the Monster Energy Yamaha MotoGP team for the 2024 season.
This significant move solidifies IYM’s commitment to the world of MotoGP, following the success of the inaugural Indian Grand Prix in 2023.
‘The Call of the Blue’
As a visible symbol of this partnership, the iconic logo of IYM’s renowned brand campaign, ‘The Call of the Blue,’ will take pride of place on the front cowls of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the entire season.
This collaboration not only deepens the ties between IYM and the Monster Energy Yamaha MotoGP team but also starts a new era of excitement for Yamaha enthusiasts in India.
Strengthening Bonds
‘The Call of the Blue’ campaign, which has already captured the hearts of young Yamaha fans across India, now reaches a global audience through the MotoGP stage.
The logo’s prominent display signifies a shared passion for racing and embodies the spirit of Yamaha. IYM aims to inspire fans to embrace the thrill of racing and the rich Yamaha legacy with renewed enthusiasm.
Chairman’s Enthusiasm
Chairman of Yamaha Motor India Group, Mr. Eishin Chihana, expressed his excitement about this association. He stated, “IYM is thrilled to become the newest sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season.
The collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India.” He highlighted the strategic placement of ‘The Call of the Blue’ logo on the bikes, aiming to ignite greater enthusiasm among young Indian fans.
Yamaha’s Racing Experience
MotoGP, recognized as the premier motorcycle racing championship globally, provides a thrilling platform for racing enthusiasts. It showcases the most powerful and fastest bikes, ridden by the most skilled riders on the planet.
Yamaha, with a history of over 500 Grand Prix wins, holds a prominent position in the MotoGP legacy. IYM’s sponsorship of the Monster Energy Yamaha MotoGP Team marks a significant investment to promote motorsports culture in India while showcasing Yamaha’s technological prowess in the racing world.
Conclusion
India Yamaha Motor’s sponsorship of the Monster Energy Yamaha MotoGP team for the 2024 season is a monumental step towards fostering a deeper connection with racing enthusiasts.
The placement of ‘The Call of the Blue’ logo on the YZR-M1 bikes amplifies the brand’s reach, inspiring a new generation of Yamaha fans to embrace the excitement and legacy of racing.