Mahindra & Mahindra Ltd., leaders in the automotive and farm sectors, have announced their sponsorship for the ICC Men’s Cricket World Cup 2023 in partnership with Star Sports and Disney+ Hotstar.
Key Highlights:
- Broadcast Associate Sponsor: Mahindra partners with Star Sports.
- Co-Powered Sponsor: The brand joins hands with Disney+ Hotstar.
- Innovative Engagement: Mahindra introduces the ‘Click to Book Test Drive’ feature on Disney+ Hotstar.
- Sports Commitment: Expanding its commitment to sports, Mahindra strengthens its presence in global reach.
Vision of the Partnership
Mahindra intends to establish a deeper connection with its customers during the ICC Men’s Cricket World Cup 2023, reinforcing trust and brand loyalty. Mahindra dealerships will host a series of engagement activities during the cricket season to engage with customers.
Innovative ‘Click to Book Test Drive’ Feature: A highlight of the sponsorship is the ‘Click to Book Test Drive’ feature, specially designed for Disney+ Hotstar audiences. This feature seamlessly connects cricket enthusiasts to Mahindra’s products, enhancing their experience.
Statement from Rajesh Jejurikar, Executive Director & CEO – Auto & Farm Sectors, Mahindra & Mahindra Ltd.:
“We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers.”
The ICC Men’s Cricket World Cup 2023, hosted by India, presents a golden opportunity for Mahindra to engage with a vast audience. With matches broadcast on the Star Sports Network and streamed on Disney+ Hotstar in multiple languages, Mahindra has an ideal platform to connect with potential customers. This includes the highly anticipated India vs Pakistan match on October 14th. Mahindra’s presence is set to reach a diverse and expansive audience during this cricketing extravaganza.
Mahindra’s association with various sports, from the FIFA World Cup to the Indian T20 league and the IBA Women’s World Boxing Championships, underscores its commitment to excellence in both automotive and farm sectors and the sporting world.
