One of the innovative tech startups, Matter has announced that they will launch a new face for their representation. Popular Film Actor Vicky Kaushal will represent Matter as a brand across the globe. This will be a part of the brand’s strategy of transforming the world for a sustainable future.
About the upcoming campaign and vision of Matter
The matter has geared up itself to transform the world for a sustainable future. The brand claims that they trust a great personality to encourage the youth for a green future. Moreover, the presentation of the popular Film Actor can create a wave of evolution in the Youth in India.
The brand will launch a new campaign featuring Vicky Kaushal for representation of the product and technologies. The company believes that the actor will present these products in an innovative way. This innovative representation of products will encourage the youth to adapt to the change.
About Matter AERA
Matter AERA is an electric motorbike designed by a tech-based EV start-up. It boasts advanced features like a top speed of 95 km/h and a range of up to 110 km on a single charge. Moreover, the AERA is equipped with a swappable battery system, making it easy to recharge and extend the vehicle’s range. Its sleek design and eco-friendly technology make it an attractive option for those seeking a stylish electric bike.
Official Statement
Mohal Lalbhai, Group CEO and Founder, of MATTER, said, “We strongly believe in the power of communication and human emotions, that drive the message across. Our collaboration with Vicky Kaushal to present MATTER AERA is with a shared goal of inspiring bikers towards the adoption of sustainable mobility, which is set to create a new norm in the future. We are excited to connect with our customers with our specially crafted communication carrying the message of adoption of future technology into mobility.”.