One of the prominent bike makers, Yamaha has collaborated with bike rental company, Royal Brothers, to organize an empowering event called “RB For Women.” The initiative has aimed towards encouraging more women to embrace motorcycling as a hobby or means of transportation and empowering them to embrace adventure and independence. The success of the past three years is evident in the participation of more than 100 women, and the launch of the 4th edition marks a positive step towards providing valuable skills and potential employment opportunities.
Details of Motorcycle Training under RB for Women Program
The RB for Women program offers a complete motorcycle training experience for women, covering essential skills, advanced techniques, and safety protocols. To ensure the safety of the participants, the program provides safety gear and access to a wide range of motorcycles for practice sessions. The training sessions take place in a secure and controlled environment at Chamara Vajra in Bengaluru. Furthermore, Royal Brothers plan to expand the initiative in the future, providing more opportunities for women to discover and engage in the exhilarating world of motorcycling.
About RB (Royal Brothers) Portfolio network and vision
With a presence in more than 20 cities across 8 states in India, Royal Brothers offer an extensive range of over 4000 two-wheelers, catering to diverse preferences, from mopeds and scooters to superbikes. The company is committed to providing a safe and seamless riding experience for all its customers and will soon introduce a range of safe and women-focused riding gear rentals across its operational cities. In addition, Royal Brothers are actively working on its EV portfolio and business model, aligning with MBSI’s vision of promoting a cleaner and greener environment in the country.
About MBSI and its vision
In a joint effort to promote women’s empowerment, MBSI, and Royal Brothers partnered to sponsor the event. The program has received a positive response from women in the city, who have shown a keen interest in participating in this initiative. MBSI recognizes that riding a motorcycle can unlock a range of employment opportunities, particularly in sectors such as delivery and transportation. MBSI will increase the adoption of shared and rental vehicles, creating more job opportunities for the youth and empowering women to earn a living. The company is committed to supporting the growth of mobile platforms while maintaining a focus on promoting a cleaner and greener environment in the country.
Official Statement
Commenting at the event, Abhishek Chandrashekar, Co-Founder & CEO, RB said, “We are excited to launch our 4th edition of “RB for Women”. Our special thanks to MBSI for partnering with us and enabling us to cater to customized solutions for our women audience. We will continue to launch similar events across other cities. Learning how to ride a motorcycle is an empowering experience that can boost confidence, increase independence, and provide a sense of adventure. Our goal is to give access to 500 million Indians to move around on a motorcycle or scooter without owning a vehicle. We believe access is the new ownership and we want to encourage more women to rent a two-wheeler in India.”
Grisha Hasija, Project Head for MBSI’s Women Empowerment Project; said “RB for Women” has been a tremendous success, and MBSI is proud to have been a part of it. Royal Brothers is one of our initial partners and we will continue to work closely and enable the expertise of their resources to support women to ride vehicles and find sustainable jobs in the country. We have launched our “Women Empowerment Project”, where we will work closely with all our partners across India to enable more women to find employment opportunities. We plan to work with more mobility companies in the future and to transform the overall shared mobility space in India by bringing our financial and strategic experience from our stakeholders.”