On January 11th 2023, Meta revealed that it has partnered strategically with the Federation of Automobile Dealers Associations (FADA) to help thousands of auto dealers all around the nation access customers online.
At the Auto Expo 2023, Meta made the announcement that “Move with Meta” has launched, a skill-building and enablement programme in collaboration with FADA to upskill more than 3000 auto dealers nationwide to create a social presence and digitise utilising Meta Platforms. Currently, 15,000 car dealers are represented by FADA across the nation.
Auto dealers have felt a pressing need to be found by clients online as people depend more and more on digital touchpoints to make their auto purchase decisions.
Through essential tools like Stories, Reels, Business messaging, Facebook and WhatsApp Groups, and AR experiences, meta platforms help auto dealers establish a social presence.
Additionally, in collaboration with the OEMs, Facebook and Instagram support auto dealers with a more effective model of lead generation through hyperlocal outreach and hyperlocal automated lead generating.
Said Saugato Bhowmik, Director – Auto, CPG, and D2C for Meta in India, “Our platforms and products are well positioned to enable rapid and efficient digital customer acquisition and customer engagement for dealers in a hyperlocal manner. Over the last two years we’ve enabled more than 2600 dealers to digitize their outreach and experiences through our unique solutions and tools. We’re thrilled to now be joined by FADA on this journey to further unlock growth for auto dealers and in turn for OEMs across India.”
Commenting on the partnership, Manish Raj Singhania, President of FADA said, “Meta has done path breaking work by helping dealers create a social presence and generate online leads with minimal investment. With digital penetration increasing, our endeavour is to help scale India’s auto dealers across geographies and demographics to connect with customers online. With Meta’s wide reach across the country including in smaller towns, and adoption by people across age-groups, it’s among the strongest platforms for auto dealers to leverage and generate leads online.”
The “Move with Meta” programme will be seamlessly delivered across geographies with the help of FADA, improving the digital expertise and prowess of automobile dealers of all sizes.
The programme will include the skills of international teams and give dealers quick, low-cost access to the greatest global digital competence.
To expand the program’s reach, Meta will also make use of FADA’s scaled forums, such as its initiatives for under-35 dealers and its state-level dealership seminars known as Vyapaar.