Jawa and Yezdi. 2 brands that were the iconic, and undisputed kings of the Indian motorcycling market in the past, especially in the ’80s and the ’90s. Their motorcycles met the four things that can satisfy possibly any biker-performance, practicality, easy-to-use factor, and class.
And they did more, by being memorable along the way, and providing a unique and visceral experience. Unfortunately, those 2-stroke legends aren’t there with us anymore. However, there is indeed a blast from the past, as quite recently, they have been resurrected in the Indian market, and they really do meet the same four requirements that their predecessors used to meet. So, what are they up to, as of now?
In a bid to set up a comprehensive financing ecosystem around its retail streams, and up the ante, Jawa Yezdi motorcycles has entered into an agreement with State Bank of India (SBI). This arrangement will ensure a wide availability of funding and financing programs for the company’s channel partners as well as customers across India. It will also improve the brand’s network and give it an edge in this competitive Indian market, where minute things can make you fall short, and it is very difficult for newcomers to come on top. Some organized effort, in this competitive environment, really helps.
Speaking on this tie-up with SBI, this is what Ashish Singh Joshi, CEO – of Jawa Yezdi Motorcycles has to say, “We are pleased to welcome State Bank of India as our empanelled finance partner. SBI is one of the largest financial institutions of the country with the most widespread coverage and this strategic association will grant our channel partners and customers access to a host of funding options which will in turn make our products and services more accessible to them.”
So, what does the scenario actually look like? Jawa Yezdi Motorcycles currently has a network of more than 375 touchpoints across the country, and retails 7 models spread across the Jawa and Yezdi brands. The company has constantly been expanding its footprint across India and will continue to do so. This tie-up with SBI holds a particular significance for the ever-expanding family of the brand’s channel partners, offering them convenient financing options at their doorstep owing to SBI’s widespread network.