Maruti Suzuki’s True Value, India’s largest pre-owned certified showroom chain with over 556 showrooms across 276 cities released a new ad campaign – #SirfTrueValuePe.
True Value’s Direct-Buy feature emphasizes the benefits to customers while choosing True Value for selling their old vehicles over other unorganized selling platforms. The campaign highlights all the services that True Value offers to its customers such as Free Home Evaluation, On Time Payments, and Easy RC Transfer.
Official Statement
Commenting on this new campaign, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said “We are grateful to our 46-lakh strong True Value customer base who have made this platform symbolic of trust. Our new brand campaign builds on this idea and reiterates how True Value has not only redefined the car-selling journey for customers but has also made the entire process seamless and reliable. It highlights the trusted legacy of the True Value brand and effectively communicates that for a customer looking to secure the best value for their car, instantly; the answer is always True Value.”
About True Value
Maruti Suzuki True Value offers a convenient and systematic process where a designated Relationship Officer is appointed to its customers to guide them through the processes ensuring transparency & customer satisfaction. The sellers can enjoy complete peace of mind thanks to services like free home evaluation, an AI-based pricing system, reliable RC transfer, hassle-free documentation, and on-time payment, amongst others.
Since entering the pre-owned car market in India in 2001, True Value has developed its pan-India presence and revolutionized the pre-owned car market, operating since 2001 with a customer base of 46 lakh customers.
True Value team performs extensive inspections with over 376 quality checks including examination of the vehicle’s engine, suspension, interior, exterior, electrical parts & several other aspects. If any of the parts are found defective, they replace them with genuine parts from Maruti Suzuki with a warranty of up to 1 year. This approach ensures a reliable buying experience for buyers and sellers of pre-owned Maruti cars.