Chevrolet India recently announced its year-end retail campaign offering discounts across its product line. The offer will be available on Chevrolet models such as the Beat, Enjoy, Cruze and Trailblazer. As a part of this campaign, the company is encouraging customers to book a drive on Amazon India as per their preferred date, time and location.
According to Chevrolet, they are the first automobile company to partner with an e-commerce platform to reach out to a larger customer base and create a stronger presence in this format. The online drive bookings will go live from November 16th on the Amazon India website and app. To begin with, this service will be offered in Chennai, Bangalore, Mumbai and Delhi followed by other cities based on customer feedback.
The 45 day long campaign will go live from November 10th for the customers to avail deals on the entire product portfolio. To reach out to more customers, a multi-media campaign led by mobile and digital media has been rolled out.
Speaking on the occasion, Jack Uppal, Vice President Marketing and Customer Experience, GM India said that they are a brand with a clear focus on their customers, where safety, quality and world-class experience are natural elements in our campaigns. They wanted to go that extra mile to delight their customers with this year-end campaign. The new campaign is in sync with Chevrolet’s promise to provide customized solution to customers. He believes that the shopping experience will rapidly move into the digital and mobile space and they will continue to evaluate digital and mobile options to enhance both buying and after sales experiences in the customer journey.
“At Chevrolet, we believe in the spirit of all the celebrations and festivities in India. By giving an early start to year end offers we strive to make the consumers’ celebrations a little bit more special and happier. This is a great time to purchase Chevrolet cars, as customers will get the best value for their money along with complete piece of mind giving them a truly satisfying ownership experience“, said Hardeep Brar, VP, Sales and Network, GM India.
|
Model |
Chevrolet year-end retail offer price |
|
Beat |
INR 3.99 lakh plus INR 50,000 benefits |
|
Sail NB |
INR 5.76 lakh plus INR 75,000 benefits |
|
Enjoy |
INR 5.99 lakh |
| Cruze |
INR 13.99 lakh plus INR 1.2 lakh benefits |
| Trailblazer |
INR 23.95 lakh |