For all those of you who have day dreamed about being able to ride on the legendary Route 66 someday, here’s an opportunity. Those of you who have been contemplating to buy a big Harley, there possibly couldn’t be a better time to go ahead and do it. The Milwaukee based iconic motorcycle maker is giving a lucky rider the chance of touring America’s most famous road in an all-expenses paid trip. What’s more, the rider gets a bonus of $1000 as spending money.
Named the ‘Discover More’ campaign, the scheme will facilitate the winner to traverse the iconic route on one of Harley-Davidson’s latest touring model, which, of course will be provided by the company. The trip will take place in May 2017, will start in Chicago and end in Los Angeles. The 15-day guided tour would include accommodation, round-trip tickets and the exclusive use of a Harley-Davidson motorcycle throughout the trip.
To qualify for the Discover More contest, riders will have to complete an extended test ride and book a Harley-Davidson motorcycle from the Dyna, Softail or Touring family at a Harley-Davidson dealership within the duration of the campaign from 12th May 2016 – 31st July 2016.
For the uninitiated, US Route 66, also known as The Mother Road was established in 1926. It used to be an important highway for those traveling in the 1920s to 1960s. The highwayoriginally ran from Chicago, through Missouri, Oklahoma, New Mexico, and Arizona before ending at Santa Monica covering a total of 3,940 km. The route supported economies of the centres of population it passed though and brought prosperity to many. It helped people who migrated to west, especially during the Dust Bowl of the 1930s
Later, the Interstate Highway was built, which was opposed by many who depended on the original route for their business. The new highway was built anyway, but Route 66 has found a place for itself in history for being the most talked about and revered road on the planet.
The guided Harley-Davidson tour retraces this path with stops at historic landmarks for deeper insights into the people and history of the USA. Traveling diverse landscapes through small town America, the beautiful Rocky Mountains, the Texas panhandle, the desolate Mojave Desert, and the awe-inspiring Grand Canyon, the ride will finish at Santa Monica Pier after about 3000 miles.
Other highlights include a visit to the Harley-Davidson museum at its hometown of Milwaukee, as well as stops at old trading posts with filling stations, motels, and diners along the scenic route.
“Route 66 evokes the romance and history of the great American road trip. We hope the lucky winner of the Discover More campaign will be able to soak in the open-road freedom and create memories of a lifetime” said Pallavi Singh, Director Marketing, Harley-Davidson India.