India Yamaha looks all set to venture into automatic scooter segment with the launch of Yamaha Ray on 14th September. As we reported earlier, the bookings for the upcoming scooter are open and the Ray is expected to come in INR 50-55k price bracket. Yamaha is looking at an overall market share of 10% with 15% share coming from the scooter segment by 2016.
The Ray will be seen targeting young urban women and college goers and the bike maker has signed noted Bollywood actress Deepika Padukone as the brand ambassador for the new scoot.
Yamaha has also devised and launched multiple promotional activities to create excitement and interest for the new scooter. Also, all advanced bookings will get assured gifts and 1000 lucky bookings will get Yamaha merchandise. The contest is open till 13th September, 2012. To take part in the campaign, one can log on to the website http://epoint.yamaha-motor-india.com/raybookingsopen/
Recently, one of our dear memebers spotted a batch of Ray scooters on test duty. He says that the scooters were comfortably cruising at speeds a little north of 80 kmph. The upcoming scoot has a twin pod digital speedo cluster and expect other modern features to be present on the latest Yamaha.
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