Austrian two-wheeler maker KTM and its majority stake holder, Bajaj Auto, have announced that their current partnership will be extended to embrace Indonesia, one of the biggest market in South East Asia. An agreement has been reached between the two manufacturers that will see Bajaj extend its distribution network to embrace Indonesia.
The arrangement involves KTM branded Duke and RC motorcycles up to a displacement of 400cc which are developed and assembled by the Indo-Austrian joint venture. The motorcycles will be distributed through a chain of KTM dealerships which would be managed by Bajaj with the aim of expanding the business in this relevant, growing and price sensitive market in South East Asia. The existing business partnership with the current importer P.T. Jaya Selaras Sejahtera will remain but will now fully focus model range above 400cc.
KTM and Bajaj together represent driving forces in the development, production and distribution of sport motorcycles. Strategic for the successful partnership of these companies were established almost 10 years ago. The move elevated the KTM 125 Duke into the position of first top selling product in 2011 in Europe and brought up a line-up of eight Duke and RC models overall.
Speaking about the announcement of the expansion of partnership, Rakesh Sharma, President, International Business of Bajaj Auto said that the Indian two-wheeler maker has successfully established the KTM brand in India with an exclusive channel of 250 stores. For Bajaj Auto, this agreement to distribute sub 400cc KTM motorcycles in Indonesia is a major step forward.
Will they also bring original bajaj motorcycle such p200ns or 200rs? Or just sell ktm-bajaj product?