New-vehicle owners in India want features and technologies that aid in driving convenience and visibility and safety, according to the J.D. Power Asia Pacific 2014 India Automotive Performance, Execution and Layout (APEAL) StudySM.
The India APEAL Study, now in its 16th year, serves as the industry benchmark for new-vehicle appeal. The APEAL Study, which examines how gratifying a new vehicle is to own and drive, is used extensively by manufacturers worldwide to help them design and develop more appealing vehicles and by consumers to help them in their purchase decisions.
The study measures satisfaction across 10 performance categories: vehicle exterior; vehicle interior; storage and space; audio/ entertainment/ navigation; seats; heating, ventilation and air conditioning (HVAC); driving dynamics; engine/ transmission; visibility and driving safety; and fuel economy.
Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction. Visibility and driving safety is the most influential performance category on new-vehicle customer satisfaction in the small car market, contributing 16 percent to the overall APEAL score, and is the third-most impactful category in the midsize segment, where it contributes 13 percent to overall satisfaction.