Royal Enfield has announced its entry into Argentina, the second biggest motorcycle market in Latin America. Royal Enfield launched its first flagship store in the heart of Buenos Aires at Avenida Del Libertador 3344, Vicente Lopez, commencing its full operation, including after sales, spares and service. Argentina is the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store.
Royal Enfield has appointed Grupo Simpa as its official dealer-partner for Argentina and will look after all market development and support activities such as marketing and aftersales, for the brand in the country. Royal Enfield in Argentina will be present with a lineup of four of its widely popular models featuring single-cylinder engines currently up to 535 cc. Available models include – Bullet (500cc), Classic (500cc), Continental GT (535cc) cafe racer and Himalayan (410cc).
Brazil, Argentina and Colombia are among the three most important markets for Royal Enfield in Latin America. Beyond India (the biggest market for the brand with over 790 dealerships), Royal Enfield motorcycles reach consumers and enthusiast in more than 50 countries worldwide, through 540+ dealerships and 36 exclusive brand stores in nodal cities such as Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Dubai, Bangkok, Jakarta, Manila, Ho Chi Minh City, and now Buenos Aires.
Royal Enfield sold more than 660,000 units globally in FY 2016-17, and intends to ramp-up its production capacity to up-to 900,000 motorcycles by end of 2018, to meet its increasingly rising global demands.