Maruti Suzuki India Limited launched the Ertiga MPV with a very aggressive price tag today. Now, the carmaker is calling its new MPV as a Life Utility Vehicle which is being abbreviated to LUV – talk about marketing slang. While they may call it whatever they like, it would still remain an MPV.
Here, we bring to our readers some info on the new product.
To Start with, the Ertiga marks the entry of Maruti Suzuki in the Utility Vehicle segment. The company is calling the Ertiga ‘India’s first compact MUV’. According to Maruti Suzuki, the Utility Vehicle (UV) segment in India accounts for around 14 per cent of the automobile industry. Of this, about 66 per cent are Multi-Purpose Vehicles (MPVs) – the segment where Ertiga is positioned. In the Indian automobile industry, the MPV is the fastest growing sub-segment amongst UVs showing a growth of around 15 per cent in the last four years.
The salient features of the Ertiga MPV are:
Marks the entry of country’s leading car maker in the Utility Vehicle segment
A sub-segment created in Utility Vehicles
Powered by next generation K-series 1.4litre VVT engine, first offering in the Suzuki portfolio to have this engine
Reinforces that what is displayed at Auto Expo is launched in India
Redefines space utilization in compact vehicles
Built on theme of togetherness
Fuel efficiency (Indian cycle) Diesel 20.77 and Petrol 16.02 Km per litre
Compact dimensions for easy parking and maneuver
Built on the central theme of ‘togetherness’, Ertiga has ‘young dynamic confident’ Indian who want to retain individuality yet retain Indian custom of ‘togetherness’ as it’s TG. Here is more on the car’s design:
When viewed front on, the Ertiga looks distinctively Suzuki with the grille having a faint resemblance to the one seen on last generation Swift hatchback. The swept back headlights,again, seem to carry hints of those found on Swift hatchback and the creases on the bonnet remind me of the Ritz. Overall, the vehicle looks smart in the front profile but nothing ground breaking here.
Talking about the side profile of the the Ertiga, the front door, again, has more than a hint of the one on the Ritz. It is the rear quarter glass that gives the vehicle a uniqueness to its design. Having said that, I cannot refrain myself from mentioning that the quarter glass does reminds me of Honda Jazz.
Rear profile is where the game changes and how! The only resemblance to the Ritz are the reflectors incorporated in the bumper and the light holder unit for the rear number plate. From behind, the MPV looks unique enough with a well styled hatch and smart tail lamp units.
Overall, we are quite happy about the way the car looks. Nothing path breaking though. Do not expect the excitement that the last generation Swift generated back when it was launched.
The interior of the Ertiga boasts of an all new three spoke tilt adjustable electric steering wheel unit. There is a certain degree of freshness to the Ertiga’s interior comparing with other Maruti Suzuki cars, but it isn’t exactly very exciting. The interior also features a twin AC, audio system (USB Compatible, 4+2 speakers), steering mounted audio controls, central door locking and keyless entry, multi information display, power windows with auto down and electrically adjustable mirror.
The Ertiga offers a three-row flexi-seating options for 7 passengers (2x3x2) that is easier to operate. The storage space after all 7 seats are occupied is rather less though, with a little over 139 liters. With the last row of seats dropped down, however, the car gets a boot space of 400+ liters.
The Ertiga is the first Maruti Suzuki car to get the all new, reasonably powerful and light weight K-14 VVT petrol engine. The engine produces 95PS of peak power at 6000 rpm and 130Nm of peak torque at 4000 rpm. The petrol engine will deliver fuel efficiency of 16.02kmpl (according to CMV Rule 155 of IDC).
The car is also available with the acclaimed 1.3 litre DDiS Super Turbo diesel engine. With that engine the car will have peak power of 90PS@4000rpm and a top end torque of 200Nm@1750rpm. The Certified fuel efficiency (CMV Rule 155, India cycle) of Diesel Ertiga is a class leading 20.77 km per litre.
Engine: 1.4 liter petrol / 1.3 liter Turbo Diesel
Power: 95PS @ 6000 rpm / 90 PS @ 4000 rpm
Torque: 130 NM @ 4000 rpm / 200 Nm @ 1750 rpm
Fuel efficiency: 16.02 kmpl / 20.77 kmpl
Length x Width x Height : 4265mm x 1695mm x 1685mm
Price: Rs 6-8 lakh estimated
Maruti Ertiga prices (Ex-showroom, Delhi)
|Petrol||5.89 lakh||6.60 lakh||7.30 lakh|
|Diesel||7.30 lakh||7.90 lakh|
The price difference between base and middle level variants of Diesel engined and gasoline engined Ertiga is due to the fact that ABS is standard on LDI and VDI but comes as an option VXI and is absent on LXI. Plus, Maruti might want to price the petrol variants more aggressively owing to the fast dipping sales of petrol engined cars.