Yamaha Motor India Sales Pvt. Ltd. has registered a growth of 7% in domestic sales during November 2013 as compared to the corresponding period last year. Yamaha’s successful entry into the scooter segment with the launch of Ray and Ray Z has been instrumental in boosting its sales to an all new level.
Yamaha’s initiatives like BRO’s Cricket League have also garnered newer levels of customer engagement. The company has been able to achieve a 34% average growth rate in the past 11 months.
The company sold 39,777 units in November 2013 as against 37,344 units sold in November last year in the domestic market thereby registering a domestic sales growth of 7%. In the Export markets the company sold 17,383 units in November 2013 as compared to 7,344 units sold in the same month last year achieving a growth of 137%. The overall sales stood at 57,160 units in November 2013 while 44,688 units were sold in November 2012, thereby registering a 28% overall growth.
Speaking on the results, Mr. Roy Kurian, Vice President – Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd., said, “We are very pleased with our consistent sales performance this year at a 34% average sales growth that can be attributed to our strong product portfolio, upbeat customer confidence and new launches in the scooter segment. We are extremely positive about our special edition FZ series motorcycle, new scooters Ray Precious Edition and Ray Z. The scooter segment has also caught on and is expected to be the growth driver for the 2 wheeler industry. All this makes us quite confident about continuing our growth story in the coming months as well.”