The Yamaha Children Safety Program (YCSP) – a first-of-its-kind social initiative by Yamaha Motor India Sales Pvt. Ltd (YMIS) – saw its session conducted in Delhi recently. The Children Safety Program was held at New Delhi Public School, Vikas Puri in Delhi, where more than 200 enthusiastic students between the ages of 5 and 12 years attended the program. Yamaha Motor India Sales also engaged its maiden brand mascot to promote its Yamaha Children Safety Program in Delhi.
The program included making students aware about the rules to be safe on roads, along with crucial safety measures and tips for road safety through theory and practical examples. Yamaha’s brand Mascot ‘Zippy’ was also engaged to keep the interest level among kids. The kids were excited and participated in these interactive sessions, which concluded with many fun activities such as the mascot interacting and dancing with kids while educating them about vital road safety measures.
Yamaha had launched the Yamaha Children Safety Program (YCSP) under its ‘Safety First’ campaign in India. Yamaha designed this program especially for kids between 5 and 12 years. Through this initiative, Yamaha strives to boost awareness among children on road safety and safety education, subsequently making the complete family safe. Children act as a catalyst to bring in change in the family and can cumulatively change society for everyone’s betterment.
Speaking on the occasion, Mr Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd said, “Yamaha has been promoting road safety/safe riding habits since almost five years now. But the Yamaha Children Safety Program (YCSP) is a unique social initiative by the Company to educate and influence both parents and children about vital road safety measures. We believe it is imperative that the importance of road safety is instilled in the youth as they are the key drivers in bringing about any change. We have begun the YCSP to involve youngsters in an entertaining and interactive manner that can drive home key messages of safe riding. By doing so, we are not just creating awareness amongst children but also amongst the family and local communities. Also, when these youngsters turn 18 and are ready to buy a two-wheeler, they will remember what tips Yamaha offered them on safety while in school.”
The Company plans to take its YCSP program forward to cover over 500 schools across India by 2014. Yamaha hopes to have a wider reach in such towns and cities where the two-wheeler market is considerably large and the need for spreading awareness about the basic of road safety is much needed. The Company is hopeful that the ongoing initiative will ensure that riding is associated with fun, not fatalities.