Hyundai Motorsport has unveiled its full team line-up at a special launch event in Frankfurt today, as the manufacturer gears up for its debut in the 2014 FIA World Rally Championship at Monte Carlo next month.
Hyundai Motorsport has set realistic targets for its debut season with the primary objective of finishing each rally event with two cars. The young team will approach each rally with the goal of accumulating vital knowledge and data in order to strengthen its foundations for subsequent years. Going up against vastly more experienced WRC competitors, the team knows that it has a steep learning curve, but it certainly relishes the challenge and will be aiming to compete for podium places during the season.
“We have worked tremendously hard to get where we are today and to be able to launch our new WRC team to the world,” explains Team Principal of Hyundai Motorsport GmbH, Michel Nandan. “In less than one year, we have built and tested a brand new WRC-specification car, the Hyundai i20 WRC, and established a professional team and modern motorsport facility. It’s a huge accomplishment but we know that we have a lot to learn in our first season. Our aims for 2014 are realistic: we want to finish each rally with both cars and build up a database of information and experience so we can develop ourselves into prospective rally winners in the future. If all goes well, we will hope to be competing for occasional podiums as the year progresses.”
The launch event was held at the home of Hyundai Motor Europe in Offenbach, just a short drive from Hyundai Motorsport’s facility in Alzenau, where final preparations are taking place for the team’s rally debut in just over one month. Over 150 journalists and guests attended the event to see the newly liveried Hyundai i20 WRC and team on display.
The complete line-up for 2014 includes a new title partner, Shell, which will see the team named Hyundai Shell World Rally Team. The multi-year partnership will see Shell Helix-Ultra logos adorn the Hyundai i20 WRC at all WRC events.
“Shell is delighted to be returning to the WRC in 2014 with Hyundai,” said Colin Abraham, Shell Vice President Marketing (Fuels and Lubricants). “Shell and Hyundai have worked closely together to deliver a high quality product to customers around the world for more than eight years. We bring a genuine understanding of each other’s strengths to this exciting new team as the Hyundai i20 WRC prepares for its first competitive season.”