New Volvo XC

Volvo Cars Celebrates 90th Anniversary With The Start Of Production Of The New XC60 SUV

Volvo Cars will start the production of its new XC60 mid-size SUV in Gothenburg, Sweden from this month. The new XC60 will leave the factory 90 years to the month after the first-ever Volvo, the ÖV4, saw the light of day on 14th April 1927. This first Volvo sold a total of 275 vehicles in its lifetime, which was modest even in those days. The new XC60 replaces one of the best-selling models in Volvo’s 90-year history.

Volvo’s original XC60 achieved commendable sales every year since it was introduced in 2008. Seven years after it was revealed, it became the bestselling premium mid-sized SUV in Europe, and in its ninth year it is still the best seller. The current XC60 today represents around 30 per cent of Volvo’s total global sales, and this month the number of original XC60s produced will surpass 1,000,000.

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The new XC60 is one of the safest cars ever made and offers the latest in safety technology, including the new Oncoming Lane Mitigation system, which uses Steer Assist to help mitigate head-on collisions. Volvo’s semi-autonomous driver-assistance system, Pilot Assist, which takes care of the steering, acceleration and braking on well-marked roads up to 130 km/h, is available in the new XC60 as an option.

With the new XC60 now on the market and gradually becoming available for order on markets across the globe, Volvo aims for another record year of sales in 2017.

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