Volkswagen India inaugurated its first new-age digital experience set-up in Coimbatore, Tamil Nadu. The facility, known as Volkswagen Coimbatore, will be equipped with self-learning digital kiosks for customers to explore the entire Volkswagen product line-up.
A completely paperless set-up enables information sharing through digital channels and displayed through informative screens. The set-up will also have a lounge and café facility that will offer customers convenience with space to relax and experience the brand and products at leisure. The facility located at Avinashi road, Peelamedu will have 2 cars on display and will be spearheaded by Sudersan Jagadeesan, Dealer Principal, Volkswagen Coimbatore.
The new set-up at Coimbatore will aim to provide customers a digital car buying experience. Keeping in mind the changing car buying trends and requirements, it offers convenience and personal space for customers to explore carlines in detail through technology. The digital screens will mirror iPads for customers to have a better look and feel of the products. The dealership will have trained personnel to assist customers in their buying decision.
Speaking on the occasion, Steffen Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India, said, “In line with changing customer consumption patterns, Volkswagen has taken a step forward with the launch of the first ever digital experience set-up in India. Volkswagen Coimbatore is sure to enhance customer experience and add a premium touch through the use of technology and innovation. The new set-up will enrich the entire process of buying a car thereby making it a memorable experience.”