Volkswagen India has commenced the next phase of its pre-launch campaign for the made in India and made for India car, the Ameo. Through this campaign Volkswagen invites prospective customers to touch and feel the first sub-4 meter sedan from Volkswagen and avail the opportunity to pre-book the car at their nearest Volkswagen dealership. Ameo roadshow will horde a 360-degree campaign through Print, Digital & Radio media and on-ground engagement.
As part of the roadshows, a series of three films will be played at all dealerships encapsulating the Ameo’s first in class driver assistance features such as cruise control, rain sensing wipers and reverse parking camera. The films appropriately underline Volkswagen’s understanding of the requirements of Indian consumers and are presented in a humorous yet compelling manner.
Additionally, prospective customers can access details about the Ameo from the exclusive mobile application or the Volkswagen corporate website. The mobile application will be made available on android as well as iOS platforms.
The Volkswagen Ameo made its world premiere at the Delhi Motor Show 2016 and will be available with two fuel options – 1.2L 3-cylinder MPI and 1.5L 4-cylinder TDI engine. As mentioned before, Volkswagen Ameo will be equipped with first in segment features like cruise control and rain sensing wipers along with static cornering lights. In terms of safety, the Volkswagen Ameo is equipped with dual front airbags and ABS as standard fitment across variants.
Here are the promotional videos from Volkswagen.
Cruise Control:
Rain sensing wipers:
Reverse parking camera: