Bajaj Auto recently launched a new advertisement for the V15. Conceptualized by Leo Burnett, the ad talks about how national pride is restricted only to occasions and a few days of national significance. The film aims to inspire people to not forget our rich and glorious history and feel the pride every single day of the year.
Launched in the month of January this year, Bajaj Auto has sold 11,000 units of the model on the first day. At present, about 2 lakh units of the V15 have been sold while the company is said to witness a demand of 30,000 units per month. The video also marks the unveiling of a new paintjob for the V15, that will now available in a shade of blue.
The Indian motorcycle manufacturer shows the perspective from the point of view of Maha Vir Chakra awardee Rear Admiral S.K. Gupta who served aboard the INS Vikrant during the 1971 Indo-Pak war. The video concludes with a question that asks why can’t national pride be felt every day?
Speaking on the occasion, Sumeet Narang, Vice-President, Marketing, Motorcycles, Bajaj Auto, said, “After a positive start to V, we wanted to take the story forward. Not only in terms of marketing but communication momentum as well. With the V, we are not just selling motorcycles but celebrating the pride of the nation. This campaign has been designed to do just that. Our focus on pride as the core of our offerings has really touched a chord with our customers and potential customers. Our objective this time around was therefore to deliver a sharper, more poignant brand story to our audience. We wanted to talk about an aspect of pride that people can relate to, that people associate us with.”
Following is the new advertisement of the Bajaj V15: