Think Before You Drive – Bridgestone's online road safety initiative


Tyres are one of the most critical parts of a vehicle when it comes to safety. They augment control, and for a car to go where you want it to go, it’s of utmost importance that your tyres are in good shape. Nice to see then that Bridgestone – world’s top tyre company has taken an initiative to promote road safety in india. The company has launched its micro site on road safety.
“THINK BEFORE YOU DRIVE” is a global road safety initiative which was started in 2005 by Bridgestone with the goal of promoting simple road safety messages to drivers.
The campaign promotes simple road safety messages:
•        Highlight actions that take a few seconds but could save your life
•        Identify the main risk factors that can result in serious or fatal crashes
The site has rather old fashioned game to dodge obstacles and gather points. Apart from that there is a guide to road safety along with guidelines to vehicular maintenance and protection. Furthermore, the site provides tips on ensuring child safety in a vehicle, it elucidates the importance of wearing a seat belt, seating norms and correct posture to avoid injuries due to whiplash and upkeep of tyres. The site also provides a crash test demo which can be used for further safety details.
One can join the thinkbeforeyoudrive group on Facebook and Twitter and explore more about the campaign, play games and participate in contests.

Speaking on the occasion, Mr. Vaibhav Saraf, GM – Sales & Marketing, Bridgestone India said, ”As part of our global ideology,  we have always been a responsible corporate. Apart from being the provider of the best quality tyres and automotive accessories, we believe in ensuring road safety and that our customers receive value added information through our efforts. The thinkbeforeyoudrive campaign is one of our attempts at ensuring that our consumers stay safe and responsible. We are targeting more than 5 Lacs unique visitors through various platforms to visit the Microsite. “


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