Tata Motors is celebrating three years of the Nexon EV launch in India by announcing changes in pricing and enhanced range. The company is reducing the entry price of the electric car to Rs 14.49 lakh down from Rs 14.99 lakh (all prices ex-showroom).
The homegrown automaker has also increased the claimed driving range of the range-topping Nexon EV Max to 453 km under the MIDC cycle from January 25, 2023 onwards. Notably, even the existing owners of the EV will get upgraded to the higher range thanks to a software update.
Tata says due to high localization it has been able to take advantage of Government Production Linked incentives schemes resulting in cost savings that have been passed on to customers in the form of price reduction.
2023 Nexon EV Max: New XM Trim Introduced
The Tata Nexon EV range is now available in a new base XM variant. At a starting price of Rs 14.49 lakh and Rs 16.49 lakh (ex-showroom) for Prime and Max variants respectively.
The XM variants are equipped with new safety features and connected car features such as an electronic parking brake, automatic climate control, ESP, projector headlamps with LED DRLs, push-button start, digital TFT Instrument Cluster, connected car tech, and rear disc brakes.
2023 Nexon EV Max: Pricing
The prices for the entry-level Nexon EV Max variants previously started at Rs 18.34 lakh. The prices have now been reduced by Rs 50,000 for the base trim, while the fully-loaded Max XZ+ Lux variant sees a price drop of Rs 85,000.
The move follows the launch of Mahindra’s XUV4OO e-SUV in the market, which comes priced between Rs. 15.99 lakh and Rs. 18.99 lakh (ex-showroom). The XUV400 gets a claimed range of up to 456km, which is still 3km higher than that of the Nexon EV Max.
Official Statement
Commenting on the restructuring in the Nexon EV portfolio, Vivek Srivatsa, Head of Marketing, Sales, and Service Strategy, Tata Passenger Electric Mobility Ltd., said, “India’s no.1 EV, the Nexon EV has completed its third successful year. It is loved and trusted by over 40,000 customers and it has been driven over 600 million kilometers. On this occasion, we are committed to making sustainable transportation accessible to everyone, and this repositioning is a big step in that direction. Our smart engineering and government incentives have allowed us to achieve this disruption, maintaining the same high level of quality and service, our customers expect from us.”