Designed at the Tata Motors Design Studio in Turin, Italy, the RACEMO has won the German Design Award (GDA) in the Gold category for International Excellence in “Exceptional Product Design”. The RACEMO is based on Tata Motors’ IMPACT DESIGN elements i.e. Humanity Line, Slingshot Line and Diamond DLO.
The RACEMO has been built on MO-Flex platform, a structural technology, enabling greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market. RACEMO is India’s first globally developed ‘phygital’ car, merging the physical and digital worlds. Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RACEMO is also India’s first connected car.
Powered by Microsoft, RACEMO will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. The RACEMO, which is the first Indian sports car available on Microsoft’s gaming platform Forza has already in just 8 months, over 2.2 million users experiencing this design.
Commenting on the occasion, Guenter Butschek, CEO & MD, Tata Motors, said that winning the prestigious German Design Council’s Gold Award for Automotive Design is a proud moment for the brand. A blend of Italian sensuality and Indian ingenuity, the RACEMO is the first innovation from the Company’s sub-brand TAMO and an emotional, unexpected leap to the future.