Tata Motors announced the roll-out of the nationwide free monsoon check-up camp for its passenger vehicle customers in Mumbai. Scheduled to be held from July 12 to 21, customers can now avail free car check-up and discounts of up to 20% on Tata Motors original parts and labour charges. Tata Motors has also associated with over 21 suppliers who will participate during the campaign and offer a discount of up to 10% on oil and lubricants and flat 10% on other value-added services. Customers can also avail up to 50% discount on purchase of Tata Motors genuine accessories.
During the monsoon check-up camp, customers can benefits offered on tyres and batteries, apart from labour, lubes, parts and safe monsoon driving tips among others. These offers will be accompanied by other benefits including a free top wash, 40-point comprehensive vehicle check-up, and special offers on roadside assistance policy.
At select workshops, customers can test drive Tiago, Hexa, Tigor, Zest and the Bolt. An exchange bonus will also be offered to prospective customers. Additionally, on-spot loan approvals will also be provided to the customers, on special rates of interest, on case-to-case basis.
Commenting on the initiative, Dinesh Bhasin, VP & Head- Customer Care, Passenger Vehicle Business Unit, Tata Motors (Domestic & IB), said, “Service is one of the key factors that influence car buying decisions and thereby, plays a critical role in bringing the brand closer to its customers. Over the years, at Tata Motors, we have introduced a wide range of service offerings to keep pace with the changing demands of the market and meet all customer needs in a timely manner by maintaining competitive and enhancing quality. Through the roll-out of the free monsoon check-up camp, across 525 workshops in 294 cities, we will cater to all Tata Motors’ passenger car and utility vehicle owners in monsoon. We strongly believe that after-market services are imperative to enhance customer experience and frequent service camps serve as an ideal platform to interact with a larger customer base. In line with our endeavor of providing customers the best after sales experience, we will introduce many such customer centric initiatives in the near future.”