Tata Motors will conduct a nationwide Mega Service Camp for its passenger vehicle customers. The camp is scheduled to commence from 11 November, 2016 and will go on till the 17 November, 2016. The service camp will be held across 527 dealerships across 281 locations in India. Tata Motors will offer a comprehensive 40-point vehicle health check-up, top wash and host of other service offers at attractive prices through this free service camp. Along with car servicing on offer, the company has also associated with over 20 suppliers to offer discounts on spare parts, accessories, lubricants and other services.
According to J D Power India 2016 Syndicate Customer Service Index Study, Tata Motors said to have improved across five factors such as service initiation, service advisor, service facility, vehicle pick up and service quality. For the camp, Tata Motors has joined hands with multiple suppliers to offer discount up to 10% on various value added services and genuine accessories. Discounts of up to 20% on Tata Motors original parts and labour charges and other special offers of up to INR 1000 off on new batteries will up for grabs as well. In addition to this, customers will also be benefitted with insurance renewal offers and discounts on Road Side Assistance policy.
Commenting on the initiative, Dinesh Bhasin, Head – Customer Support, Passenger Vehicles Business Unit, Tata Motors said the company recognises that sales and service play an important role in customer satisfaction. The Nationwide Mega Service Camp is an initiative which the company undertakes to ensure customers across the country can avail themselves of good value high skilled services. In the last five editions, Tata Motors has serviced over 5.8 lakh cars.
He further added that all these activities have resulted in the second highest score in the J D Power 2016 Syndicate Customer Service Index Study, which echoes in the company’s commitment to customer service. Tata Motors wants to be among the top three brands in the consumer’s consideration set in the passenger vehicle market and service plays a key role in building a brand. They will continue to offer best value to customers in terms of total cost ownership experience.