Tata Motors has formally celebrated the tenth anniversary of Tata Ace mini-truck. The Tata Ace was launched in 2005 and currently has an 85% market-share in the light commercial vehicle (LCV) segment. In the past 10 years, over 1.5 million units have been sold throughout the country.
Based on the engine type, power and body configuration, the Ace platform has thus far produced 12 offerings. The Tata Ace series of LCVs comprises of the Ace HT, Ace EX, Ace CNG, Ace High deck, Ace DICOR NA, Ace DICOR turbo, Ace Zip and the latest Super Ace Mint. The Tata Ace Magic HT, Magic CNG, Magic IRIS and the Magic IRIS CNG cover the passenger transportation side of things.
R. Ramakrishnan, Senior Vice President, Commercial Vehicles Business Unit, Tata Motors said, “Completion of ten successful years of Ace is truly a remarkable milestone. Tata Ace has been a revolutionary product and is a result of our deep understanding of the market and consumer. While we feel this is only the beginning of a long successful journey, we are proud that the Ace family has been the preferred choice for last mile transportation, selling over 1.5 million vehicles, globally, since inception and has been responsible for generating entrepreneurship and employment in many parts of India. Making this journey special are over 1 million customers, who have trusted the brand and have grown in the businesses. We would like to extend our gratitude to all our customers for trusting the brand.”
Currently, over 1600 Tata Motors outlets sell the Ace mini-truck in India. When it was launched a decade ago, production capacity of the company’s Pune facility was 30,000 units each year. As of now, Tata Motors’ Pantnagar (Uttarakhand) plant has a production capacity of 500,000 units per year. In 2012, Tata Motors began production of the Tata Ace Zip at the company’s new plant in Dharwad, Karnataka. Tata Motors commenced export of the Ace mini-truck in 2006. Since then, over 100,000 units have been sold in 28 countries across South Asia, Africa and the ASEAN regions.