Welcome to the TT conundrum. Audi’s svelte sports coupe ran into some troubled waters months after it entered India; not the car specifically, but the usage of the TT brand, which has been challenged by an innerwear brand bearing the same name – T.T. While Audi India can sell the 2015 TT Coupe in India, which was launched in April at a price of Rs 60.34 lakh, sale of any TT-branded merchandise by the German auto major is now debarred by the Delhi High Court until further notice.
The Delhi High Court’s interim order somes following a case filed by T.T. Innerwear, flagship company of the T.T. Group, a 65-year old brand with three offices and as many as six manufacturing facilities across India. Furthermore, the T.T. Group is purportedly seeking a compensation of Rs 25 lakh for damages. As of today, Audi cannot sell TT branded merchandise, which includes accessories, bags, leather and faux leather items in India unless the court decides to reverse the stay. According to reports, Audi India has time till November 1, 2015 to respond to T.T. Industries.
The Audi TT Coupe; stay tuned for a detailed review on Motoroids soon.
Rikhab Chand Jain, founder of the T.T. Group, stated, “I’m sure they had no bad intentions, it must have been an honest mistake. But they need to understand that they (and other brands) cannot use the letters TT, either as a suffix or a prefix. They are making leather goods, toys and merchandise out of the TT brand name and that doesn’t sit well with us. Our trademark was registered in 1968. We sent a High Court letter to their German and Indian addresses. There has been no response from them till now.”