Charlie Brown’s pet beagle, Snoopy has taken the wheel of the Mercedes V-Class for the 360-degree marketing campaign of their ‘The Peanuts Movie’ in Europe. Mercedes-Benz Vans is taking on the co-promotion of the movie and has elaborately produced a V-Class commercial ‘Join Snoopy’s biggest ride’. In the commercial, Snoopy, Charlie Brown and the rest of the Peanuts gang embark on a journey in their V-Class.
For those who still don’t know who Snoopy is or what Peanuts means, stop right there, hunt for a newspaper and flip through the comic sections!
The latest installment in the franchise celebrates the 65th anniversary of the comic strip and the 50th anniversary of the TV special ‘A Charlie Brown Christmas.’ It hit the screens in November in the U.S. but has yet to premiere in Europe.
Here’s the promotional video
The Mercedes-Benz Vans product spectrum includes vans, MPVs and camper vans for private and commercial use. These include the Sprinter, Vito, Citan and V-Class models. The campaign features the sporty V-Class. Rolled out in three versions of the same OM651 2.1-liter four-cylinder turbo-diesel engine, the entry-level V200 CDI makes 134 horsepower and 329 Nm of torque, and is capable of 0 to 100 kmph in 12.8 seconds and reaching a top speed of 180 kmph. The mid-level V220 CDI boasts 161 hp and 379 Nm of torque, as well as a 0–100 time of 10.8 seconds and a 195 kmph top speed. The top-trim V250 BlueTec produces 187 hp and 480 Nm of torque, reaches 100 in 9.1 seconds, and tops out at 205 kmph. That bluetec trim is paired exclusively with a seven-speed automatic, while the other two come mated with a six-speed manual.
Unlike other MPVs of its class, the V-class is relatively large, and it looks even bigger. The V is all about space utilization rather than stylistic gimmicks that adorn most minivans. But when fitted with the big aluminum wheels and the optional full-LED headlights, the segment’s first, it manages an upscale stylish appearance.
Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans said, “We are delighted to accompany the new Peanuts movie with our V-Class. We believe the V-Class perfectly matches this entertaining film for young and old alike. Especially families value the high level of safety as well as the comfortable spaciousness combined with dynamic design.”