Shell Lubricants recently launched its new campaign and the TVC titled, ‘Mera Mehnati Hamsafar’ for the sub-brand Shell Rimula, engine oils engineered for heavy duty diesel engine vehicles. The TVC acknowledges the tough life of the truckers and raises his profile from just a carrier of goods to that of a carrier of hope and happiness.
The TVC focuses on the challenging routes travelled by the trucker and subtly depicts how the product works in protecting his truck’s engine from wear. The product has been depicted as the trusted partner of the trucker who keeps his truck going. Thus establishing how it has become a part of everyone’s life.
The melody in the TVC has been sung by renowned singer, Ustaad Rahat Fateh Ali Khan. The song in the TVC is a part of an entire over 3-minute melody sung exclusively for this ad. The song shall be made available on digital platforms including YouTube in due course of time.
Mansi Tripathy, Marketing Head, Shell Lubricants India expressed her joy on launching the new campaign and said, “ We are really proud and happy to be launching this new TVC for Shell Rimula which celebrates the hard work endured by the truck drivers. The technology of Shell Rimula heavy duty diesel engine oil helps reduce engine wear upto 35%.*” She also commended the creative team saying, “The JWT creative team has put in some tremendous effort. More than 320 working hours were spent on this project from the concept till shooting and execution..”
*In comparison to API CG-4 oils.