Piaggio considering local assembly of Aprilia and Moto Guzzi bikes

Added in: Aprilia

Upcoming Motorcycles 2015 - Aprilia RSV4 RR - 1

While you can still buy an Aprilia or a Moto Guzzi in India from one of their handful dealerships in the country, parent brand Piaggio is considering a change. They plan to bring down knocked down kits of these Italian machines and assemble them at their plant in Baramati, near Pune. While that should bring prices down, to extend the reach and popularity of both these exotic brands, Piaggio also has plans to expand their dealership network. Based on their Italian Motoplex theme, their new dealership network could allow all of their brands to be displayed under one roof, including the Vespa, excluding the Ape.

Moto Guzzi MGX-21 Prototype (1)

Confirming that the dealership concept will come to India, perhaps under a different name, it will allow a Piaggio dealer to leverage more brands under the same umbrella, making it easier for the outlet to make faster profits. Currently, you may buy any of the six products available in the Aprilia line-up through its 3 dealerships in Bangalore, Pune and Chandigarh, while finding that rare Moto Guzzi dealer is quite a task. However, whenever they start assembling these motorcycles at their plant near Pune, it will add some numbers to the underutilized 150,000 unit capacity of that site, which currently makes the slow selling Vespa.

Source: Overdrive

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