Let the roads be treacherous or patchy or jerky, a pair of good tyres will always stand by you as your true ‘humsafar’. This comes out strongly in ‘Letters’ the new multi-media campaign launched by TVS TYRES that brings out the importance of hi-performance and toughness of the tyres in an emotional setting as the army jawan braves all kinds of difficult terrain riding on TVS TYRES to hand deliver letters from home to his fellow compatriots.
This is the first time that TVS TYRES has adopted a different route to showcases the ruggedness and dependability elements of the brand. The campaign was created by Rediffusion Y&R and the first round of the TVC have started playing across national television channels from 8th March, 2014, this will be followed by a series of print, outdoor, radio, cinema and ambient media campaigns in next 2 months time. The core message / key takeaway is to emphasis that TVS TYRES is your best travel companion, be it on whichever road / non-road surface your journey takes you on.