Datsun to showcase Datsun Go through Pan India Roadshow Campaign
- Roadshow to allow customers across India touch and feel of the Datsun Go for the first time
- Interactive Displays at popular locations in more than 90 key cities to create Datsun brand awareness
MUMBAI, December 14, 2013: Datsun is all set to give customers In India and opportunity to experience the all new datsun Go hatchback firsthand via a pan-India road show. The Datsun Go will be showcased in more than 90 cities at prominent locations.
The roadshows will commence from December 14, 2013 in New Delhi, Mumbai and Chennai, and will subsequently move to various other cities and towns across India. Post unveil at a grand event in New Delhi in July this year, this is the first time customers will be able to touch and feel Datsun’s first offering.
The Datsun GO has been engineered to meet the needs of modern Indian customers that seek better value propositions. The roadshow will give them a chance to experience innovative and convenient features of the car developed specially for India.
The roadshow will feature specially created pavilions with interactive LCD display kiosks offering information about Datsun brand, heritage as well as the all new Datsun GO. Visiting customers will be encouraged to participate in various activities by specially trained Datsun Brand Ambassadors who will facilitate guided tour to this pavilion.
Commenting on the Roadshuw, Mr. Kenichiro Yomura, President of Nissan India Operations, said, “Dream, Access and Trust constitute the three pillars of the Datsun brand and we wish to highlight each one of them by showcasing the all-new GO to our customers. The GO promises to fulfill the aspirations of the Indian car buyers with its attractive price proposition and we are sure that it will exceed their expectations with its stylish exteriors, spacious interiors and innovative features. We wish to become a household name in India and reaching out to our customers is the first step towards it. The Datsun GO is expected to be a category up in its price range and will be priced attractively below INR 400,000.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.