As a part of a new marketing campaign called ‘Coming to Office in Style and Comfort’, the Nissan Motor India has tied up with local radio channel, Fever 104 FM, for the promotion of the carmaker’s latest offering – the Micra hatchback. The idea of the new campaign and tie-up is to have the RJs Anurag Pandey and Karan Singh conduct their shows live from a Nissan Micra on the move.
This activity will start on the 29th of July and will go on for four days in a row in the cities of Delhi, Mumbai and Bengaluru. The campaign will have two phases – a teaser and a revealer. The teaser phase includes promos of the Nissan Micra being aired along with RJ mentions, while the teaser involves the Fever 104 FM boss offering the Micra as solution for the RJs’ daily office commute. The revealer phase will entail the actual airing of the shows live from a Micra being driven around the city.
Mr. Abhijeet Pandit, Vice President –Sales, Marketing & After Sales, Hover Automotive India, said, “We are happy to be associated with Fever 104, which is among the best FM stations in India. This unique concept will further help strengthen the Micra as the preferred mobility solution for city traffic conditions. We are confident that this alliance will hugely benefit the Micra. The initial public response to the Nissan Micra prior to its launch has been very encouraging. I am convinced that the recent price announcement will encourage more and more people to opt for the Micra as their car of choice.”