New Mahindra ROXOR Off-Road Vehicle Unveiled

Added in: Mahindra

Mahindra Automotive North America (MANA)held the public unveiling of a new, off-road vehicle, the ROXOR. The new ROXOR is Mahindra’s attempt to introducing a tough, no-nonsense automotive heritage to the consumers in the North American market. ROXOR’s design demonstrates that Mahindra intends to stay true to its roots of industrial-grade construction and durability.

According to Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd., the Company’s 70-year automotive history has been forged by making authentic, rugged, purpose-driven vehicles and ROXOR is the embodiment of this history and the brand.

New Mahindra ROXOR Off Road Vehicle (1)

Rick Haas, President and CEO – Mahindra Automotive North America added that the ROXOR creates a new sub-segment in the Side x Side industry and the response from the newly appointed dealer body has been really outstanding.

Unlike the plastic-bodied, belt-driven vehicles long accepted in the Side x Side category, ROXOR offers a simple, hard worn approach, featuring a steel body on a boxed steel frame, a heavy-duty Mahindra turbo-diesel 4 cylinder engine, and an automotive style 5-speed manual transmission.

New Mahindra ROXOR Off Road Vehicle (3)

ROXOR was conceived, designed, engineered and is being produced in Metro Detroit by MANA. MANA’s new operation is the central component of the 400,000 sq. ft. (spanning 3 facilities) footprint Mahindra now has in Metro Detroit and is the first OEM manufacturing/assembly facility to open operations in Southeast Michigan in over 25 years.

New Mahindra ROXOR Off-Road Vehicle (3)
New Mahindra ROXOR Off-Road Vehicle (2)
New Mahindra ROXOR Off-Road Vehicle (1)

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