We reported in detail when the Nissan’s budget car brand Datsun unveiled the Go+ in Indonesia yesterday. Now, Nissan-Datsun has revealed its product strategy for Indonesia, along with some more details of the Go+
Datsun has confirmed that the Datsun GO hatchback will become the second product in the brand’s Indonesian range from 2014, with specific tailoring for the needs of Indonesian customers.
“With the return of the Datsun brand, we are changing mobility. And we’re ensuring greater access to the pride, independence and opportunities that car ownership provides. It’s exciting to know that, for many Indonesians, the first new car they buy will be a Datsun”, said Carlos Ghosn, Nissan Motor Co., Ltd. President and CEO, unveiling the cars.
The Datsun GO+ is a 5+2 MPV developed as a move-able cozy family lounge able to accommodate all family members in one car for the journey.
The car will be offered with Datsun Mobile Docking Station – the practical solution of smart-phones integration into the car.
The light-weight Datsun GO+ is equipped with a 1.2L engine and 5-speed manual transmission, tuned for fuel efficiency and good acceleration, whilst delivering agility on congested roads. And, its suitability for demanding city conditions is reinforced by its compact dimensions, with an overall length of 3,995 mm, width of 1,635 mm and a height of 1,485 mm. Its wheelbase is 2,450 mm, the key to its spacious interior.
Datsun says that the name of the car – Datsun GO+ – clearly highlights its membership of the new Datsun family, but at the same time refers to its extended capabilities.
With launch of these two cars onto Indonesian market, the Datsun brand aims to account for up to 50% of the total Nissan Motor sales in 2016 in Indonesia and contribute to Indonesia’s continued motorization and the governmental initiative aimed for boosting of domestic vehicles and components’ production and introduction of accessible and eco-friendly cars in Indonesia.
Both cars will be priced below 100 Million Indonesian rupiah – a price point where very limited propositions exist at the moment.
Datsun further claims that as in all other markets where Datsun will be launched, the customers in Indonesia will get a worry-free ownership experience at competitive total cost, as well as accessible and transparent services.
Both Datsun GO and Datsun GO+ for the Indonesian market will be locally produced at the Nissan Motor plant in Purwakarta, 80 km east of Jakarta, Indonesia and will go on sale during 2014.
Go to next page for more pics of new Nissan Datsun Go+ MPV