MV Agusta plans to revive partnership with Kinetic, make a comeback in India

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Added in: MV Agusta

MV Agusta F4 RC (5)

Seems like India’s two-wheeler market is getting increasingly attractive for even the most premium global motorcycle manufacturers. Italian two-wheeler maker Ducati recently made its comeback in the Indian market. Ducati understands the importance of the ever-growing Indian premium motorcycle bazaar, a reason why it gifted Delhi NCR its largest dealership in the entire world. Following its compatriot’s re-entry into the Indian motorcycling scene, seems like another Italian performance/superbike manufacturer will soon follow Ducati into India.

MV Agusta Brutale Dragster RR (9)

If the latest reports are true (and we hope they are), the ultra-premium Italian motorcycle manufacturer MV Agusta might be in talks with its former partner, Kinetic India, to enter the Indian market. Though unconfirmed, the Italian manufacturer is reportedly looking forward to join hands with Kinetic India to retail MV Agusta motorcycles and provide after sales service to the customers in India. If the deal does go forward, we may see a slew of beautiful and exotic MV Agusta products such as the Stradale 800, Brutale 1090, the F3 675, the Rivale 800 and the Turismo Veloce 800 coming to India.

The MV Agusta Turismo Veloce (1)

MV Agusta is expected to commence India operations by importing and selling its products via the completely built unit (CBU) route. If the results prove fruitful, the Italian manufacturer may consider bringing its products to the Indian market via the complete knocked down (CKD) route. Bringing the motorcycles via the CKD route will also help MV Agusta price its products competitively.

It would be interesting to see Kinetic, one of yesteryears’ leaders in the Indian two-wheeler industry with its fortunes in doldrums now, to try its luck at the business of motorcycles once again. MV Agusta is one of the most premium motorcycle brands in the world. Does an association with a ‘has-been’ brand like Kinetic bode well for the Italian motorcycle maker? Would you put your money on the brand if took the route detailed above? Do let us know your views

The MV Agusta Turismo Veloce (6)

Source: AutoCar India

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  • nishant says:

    Indeed. The 600cc market in India can not get traction unless the motorcycles are priced around 400k and 300cc around 200k!

  • Rahul says:

    CBU..? They lost it..? Nobody would even bother then..They need to go CKD from day one.. Coming to indian biking scenario.. It has seriously improved dramatically now.. I am seriously hoping that some manufacturers do some localization and bring prices down even more.. Imagine a sub 4 lakh on road 600.. #Dreams..

  • Sanandan Kinkar says:

    If they come with kinetic, they will not sell and lose brand value.