Mercedes-Benz has managed to sell a total of 1603 units in India in the January-April 2010 period which indicates a growth of 69% as compared to last year’s sales in the same period (the firm sold 949 units in the January-April 2009 period). The E-class registered a growth of 139% in sales while the SUV portfolio registered a growth of 67% in sales during the same period. During the month of April 2010, the firm sold a total of 321 units which is an 80% growth as compared to the sales of April 2009 wiz. 178 units. The firm also registered a month-on-month growth of 71% and 84% for the C-Class and E-Class respectively.
Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India said, “Our intensive customer engagements, aggressive product introductions coupled with deep network penetration and focus on customer delight have ensured that we are the preferred choice for luxury car aficionados. Our sales numbers reflect our traction with the market.” The firm started its year with a presentation of the SLS AMG at the Auto Expo followed by introduction of 12 new products since January 2010.
In the January-April 2010 period, the New E-Class registered a growth of 139% as the leader of its segment while the C-Class re-established its supremacy with a 32% growth as compared to the same period a year ago. With an investment of more than Rs 200 crore in network, Mercedes Benz is spread across 26 cities with 55 touch points which is the largest as compared to any other luxury contender in India.