Mercedes-Benz India announced an upward revision of the price of its entire model range effective from January 1, 2017. The price correction would be up to the range of a moderate 2% varying across the model range. The rising inflation, coupled with rising input costs and increasing forex rates has been exerting significant pressure on the bottom-line. The combination of all these factors led Mercedes-Benz India to upwardly revise the prices of the entire model range.
Speaking about the price hike, Roland Folger, Managing Director & CEO, Mercedes-Benz India said that a steady rise in input costs against the backdrop of an increasing forex rates and high inflationary cost together have eroded the car maker’s bottom-line. Mercedes-Benz India were left with fewer options but to make some necessary price adjustments to its product range in order to protect the investment of its customers. The Company thus decided to absorb a higher impact of these adversary factors on its prices, and pass a lesser part of it to the customers, considering the current negative customer sentiment.
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He further add that despite this moderate price revision, the financial offerings from Mercedes-Benz like STAR Agility, STAR Finance, STAR Lease, Corporate STAR Lease etc. are specially designed for the discerning customers to drive home their dream Mercedes. These solutions are claimed to provide value proposition, enabling a hassle free purchase. Similarly, Mercedes-Benz India’s service programmes like STAR Ease, STAR Care, STAR Care Plus and On Road Assistance programmes further elevate the customer’s overall ownership experience.