Mercedes-Benz India inaugurated India’s fourth and fifth AMG Performance Centre (APC) in Hyderabad’s Mahavir Motors and B.U. Bhandari Motors in Pune. The two brand new AMG Performance Centres were inaugurated in two days, and join existing AMG Performance Centres in Delhi, Mumbai, and Bangalore. Mercedes-Benz India achieved a record last year by inaugurating three state-of-art AMG Performance Centres in three days, which was the fastest roll-out of the APCs anywhere in the world.
These AMG Performance Centres will exclusively peddle a seven model strong portfolio, which include the CLA 45, GLA 45, ML 63, GL 63, E 63, SLK 55 and G 63, all with AMG suffixes. The Performance Centres also boast of high quality interiors with exclusive furnishings and a palette of AMG-specific colours, along with appropriately trained AMG sales and service experts.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-AMG is synonymous with ‘high performance driving’ and the increasing popularity of the AMG brand in India excites us. The inaugurations of two more AMG Performance Centres strongly reaffirms our clear customer centric focus which aims at getting the customers closer to the AMG brand, and offering them the globally renowned and highly customised AMG brand experience.We are also very proud of the fact that India now belongs to an exclusive circle of 400 selected AMG dealers worldwide with the addition of AMG Performance Centre in Hyderabad and Pune. The AMG Performance Centre will serve as the right place for performance car enthusiasts to experience and discover the right AMG model, concept and accessories for an unparalleled driving and ownership experience.These exclusive brand outlets have their own distinct branding and focus on AMG performance brand,AMG products and concepts, as well as on the individualisation options which will create a bespoke and immersive brand experience for the valued customers. We have seen the demand for the high-end performance cars on a steady rise in both Hyderabad and Pune and the inauguration of these AMG Performance Centre will boost this even further.”