Mercedes-Benz India has announced an increment in the price of its models effective from 1st September, 2014. The prices
will be increases by up to 2.5%, varying across model range. The company has attributed the price increase to rising input
costs and other factors like continued high exchange rate.
The Company will continue to offer finance schemes of its cars via its ‘Flexinomics’ and STAR Finance schemes to facilitate
easy ownership for prospective customers. The ‘STAR Supersonic’ scheme also provides extremely fast loan approval, in
merely 30 minutes. STAR Agility is yet another unique and innovative product from Mercedes-Benz Financial Services which
enhances the flexibility and affordability of owning a Mercedes-Benz.
In addition to finance schemes, Mercedes-Benz India also offers affordable service packages and Extended Warranty
Programmes to bring the ownership costs down. Under STAR CARE programme, warrantable repairs up to 3 years are without any
mileage limitations, as standard. Star Care Plus also offers 4th year extended warranty which enhances resale value. The
STAR EASE covers essential jobs related to periodic service along with coverage for brake pads, brake discs, wiper blades,
wheel alignment and balancing for contracted period. Mercedes-Benz India is the only luxury car maker to offer On Road
Assistance (ORA) Package as a standard offering for 3 years and can be purchased for the 4th and 5th year individually.
Speaking about the price increase, Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Mercedes-
Benz continues to offer ‘top of the line’ products for its customers and focuses on adding more value to their overall
ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and
continued high exchange rate. Mercedes-Benz models are highly enriched in terms of features and they command high customer
preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new
benchmark in modern luxury for our customers.”
Mr. Kern further added, “Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services
like ‘Flexinomics’, ‘STAR Agility, STAR Lease’ and ‘STAR Supersonic’ loan approvals etc. are all tailor made for our
customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service
programmes like Star Care, Star Ease and Road Side Assistance, will en