One of India’s largest luxury automobile manufacturer, Mercedes-Benz brought in the LuxeDrive programme to Chennai. The company has tied-up with Gauri Khan Designs’ for the first time. The patrons also indulged in recipes whipped-up by the Chef Ritu Dalmia. The highlight of the programme was the range of Mercedes-Benz cars which displayed their technological prowess. The engaging LuxeDrive was conducted at the Madras Motor Sports Club–Irungattukottai, Mevalurkappam.
It showcased the technical expertise and performance that Mercedes-Benz range of vehicles are capable of. This is demonstrated through a series of self-driving exercises on a specially designed test track. Managed by a team of drivers, various vehicle dynamics and features were experienced by participants in both off-road and on-road conditions.
There was also a special zone for exclusive Mercedes-Benz merchandise where guests had the opportunity to choose and take home the merchandise. The special ‘kids’ zone’ with games for engaging the kids while their parents / relatives indulged in the experience was an added attraction to the event.. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged. Patrons also had the opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team apart from special trade-in and personalized finance offers.
Commenting on the response shown to LuxeDrive, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Chennai is an important market for MercedesBenz in the Southern zone, and we are very satisfied the way this market has grown for Mercedes-Benz. We have two dealership with four world-class outlets in Chennai that caters to the growing customer base in this market. With innovative experiential events like LuxeDrive, it has been our endeavour to win the hearts and minds of our discerning patrons in Chennai. We intend to continue this ‘winning’ streak and bestow more luxurious experiences to our patrons through the ‘Three Pointed Star’.”