Bridgestone India officially announced its 1st Original Equipment(OE) fitment for Ecopia – its fuel efficient and eco-friendly tyre range, with EP150 to be fitted on the Maruti Suzuki Ignis.
Speaking on the occasion, Katsuyuki Yamamura, Director of Consumer Products, Bridgestone India, said that they are proud to announce their first original equipment fitment for Ecopia tyres with the newly launched car Ignis from Maruti Suzuki. They are honoured to supply their eco-friendly tyres EP150 with Ignis that caters to a new segment of premium urban compact vehicles for the masses. Ecopia, which was launched one year back in October 2015, has received a positive response which has led to the exponential increase in the sales of Ecopia tyres. Ecopia tyres are available in 26 sizes ranging from 13 inch to 18 inch rim diameters and are designed to fit many popular vehicles.
Ecopia EP150 tyres utilize unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, safety and durability. Engineered for the cost-conscious and eco-conscious driver, EP150 has low rolling resistance that reduces the production of harmful carbon dioxide emissions that contribute to global warming.
Following are the features of the Ecopia EP150:
According to the company, the EP 150 is a tyre that reflects Bridgestone’s technology and commitment to innovation. This low rolling resistance tyre is designed to deliver excellent fuel economy and low noise while maintaining Bridgestone’s safety standards.
- Excellent braking performance
- Improved fuel efficiency
- Low noise for a quieter, more comfortable ride
- Superior wear resistance
- Exceptional handling in hazardous and wet conditions
New technologies in New Tread Design:
- Rib-linked blocks
Outstanding braking performance.
It uniforms ground contact when braking, enhances braking even in wet condition.
- Optimized 3D block shape
Tread pattern pushes water aside for smooth rolling.
- Ecopia compound
Improves rolling resistance.
- Weight optimization
Optimize the balance of each material for improved RRC without compromising the durability.